14 Strategies to Increase Your Blog’s Traffic After Publishing

It’s frustrating to pour your heart into a blog post only to see it buried in obscurity. These 14 proven strategies will transform your content into a powerful traffic magnet!

Why Your Blog Isn’t Getting Traffic

Publishing a blog post marks just the beginning of a larger journey to attract genuine readership. Whether you share research insights, tutorials, or personal stories, crafting outstanding content makes up only twenty percent of the work. The remaining eighty percent relies on effective promotion, smart SEO strategies, and consistent link-building. Without ongoing effort, even your best posts risk fading into digital obscurity.

Boost Indexing with Search Submission & Schema

Speedy indexing and clear content signals are critical for search engines to recognize and rank new posts. By proactively submitting URLs and enhancing your markup with structured data, you speed up crawl times and increase rich snippet opportunities. Implement these three steps right after publishing to ensure Google, Bing, and other engines fully understand your page’s subject matter and present it attractively in search results.

Strategy 1: Submit to Google Search Console

After hitting “publish,” copy your new blog URL and open Google Search Console’s URL inspection tool. Paste the link, click “Request Indexing,” and watch Google’s crawler prioritize your page. This simple action can cut the wait from days or weeks to just minutes, helping you rank faster for target keywords. Make sure to revisit the Coverage report afterward to confirm successful indexing and address any errors.

Strategy 2: Submit to Bing Webmaster Tools

While Google dominates mobile search, Bing still retains a healthy share of desktop queries, especially in certain markets. Log into Bing Webmaster Tools, navigate to URL inspection, and submit your newly published post. This process mirrors Google’s steps but targets Bing’s crawler and presentation. Routinely repeating this submission helps diversify your search visibility and ensures your blog reaches audiences on multiple engines.

Strategy 3: Add Structured Data (Schema)

Schema markup tells search engines precisely what your content covers, boosting the chance of rich snippets in results. Use an AI-powered tool with search enabled to analyze your post and produce a five-question FAQ section. Request the same tool output the JSON–LD schema code, then insert it into your page’s header. Enhanced listings with collapsible FAQs often see higher click-through rates, driving more traffic back to your blog.

Repurpose Content Across Platforms

To maximize traffic, meet your audience where they already spend time. Social and local platforms like Instagram, Pinterest, LinkedIn, and Google My Business offer unique ways to repackage and promote the same blog content. By translating your ideas into native formats—visual carousels, pins, posts—you increase brand exposure, generate backlinks, and enrich your SEO profile across multiple online channels.

Strategy 4: Turn Your Blog into Instagram Carousels

Feed your blog URL into an AI prompt that extracts key points and slide ideas. Review and refine the generated captions for brand voice and clarity before designing each carousel image. Use AI or design tools to keep visuals consistent, then post a multi-slide series that guides followers through your post’s core insights. End with a clear “link in bio” call-to-action to drive engaged Instagram users to your full article.

Strategy 5: Repurpose for Pinterest

Treat Pinterest like a visual search engine: choose a portrait-oriented pin that highlights your post’s main benefit. Overlay a short headline on an eye-catching background, then include a keyword-rich description and direct link to your blog. Each time someone clicks your pin, you earn referral traffic and a durable backlink that reinforces your content’s SEO strength over time.

Strategy 6: Repurpose for LinkedIn

LinkedIn audiences appreciate concise, actionable insights from industry peers. Convert your blog into a single LinkedIn article by preserving most of the content but omitting one crucial tip. Conclude with, “Click here to discover the final step,” linking back to your site. This teaser approach drives high-value professional readers to your blog, boosting both engagement on LinkedIn and on-site traffic.

Strategy 7: Post to Google My Business

For local businesses, Google My Business posts serve as mini-blogs in search results. Condense your article into under 1,500 characters, attach a compelling image, and paste the URL to your post. Select the “Update” or “Event” type that fits your content. Frequent GMB updates signal activity to Google’s local algorithms and give nearby customers fresh reasons to click through to your blog.

Leverage Audio & Video for Wider Reach

Audio and video formats appeal to different user preferences and significantly extend content lifespan. Converting your blog into a podcast or embedding video sections opens doors to new platforms, boosts dwell time, and generates valuable backlinks. These multimedia strategies complement written content by catering to auditory or visual learners while strengthening your SEO footprint.

Strategy 8: Turn Your Blog into a Podcast with NotebookLM

AI tools like Google Notebook LM can generate a realistic podcast conversation from your blog URL. After the AI processes your article, download the produced audio file and upload it to SoundCloud or a similar host. Embed the podcast player directly in your post so readers can choose to listen, increasing session duration and accessibility while diversifying your content formats.

Strategy 9: Get a Backlink from Spotify

Once your episode is live on SoundCloud, syndicate it to Spotify for Podcasters at no cost. During setup, include your blog post’s URL in the episode description and add a concise blurb highlighting key takeaways. Spotify’s built-in backlink not only drives referral traffic but also expands brand visibility across one of the world’s largest audio platforms.

Strategy 11: Embed a YouTube Video for Dwell Time

If you or someone in your network has created a relevant YouTube video, embed it in your blog post to enhance engagement. Visitors who watch the video on your page spend more time on-site, sending positive signals to search engines. Remember to include your article’s URL in the YouTube description so that viewers can navigate from the video to your blog for deeper insights.

Optimize On-site Engagement & Maintenance

A seamless on-site experience, fresh visuals, interactive elements, and strategic pruning keep your blog both user-friendly and crawler-friendly. By strengthening internal linking, adding custom illustrations and calculators, and removing obsolete pages, you preserve authority, improve navigation, and ensure your best content continues to attract traffic and perform well in search results.

Strategy 10: Internal Linking from Existing Blogs

Identify top-performing posts in your archive that naturally connect to your new article’s topic. Edit those pages to add contextual, keyword-rich anchor text linking to your latest content. This practice helps search engines discover new posts faster and transfers link equity from established pages, boosting your overall site architecture and improving SEO effectiveness.

Strategy 12: Add Illustrations with Napkin.ai

Visual aids break up long text blocks and clarify complex concepts. Use Napkin.ai to paste a key paragraph from your blog and generate several custom illustration options. Choose the most on-brand image, convert it to a lightweight WEBP file, and insert it where it complements your narrative. Engaging visuals reduce bounce rates and encourage readers to explore more of your content.

Strategy 13: Add Interactive HTML Elements

Dynamic widgets—such as quizzes, toggles, or calculators—turn passive readers into active participants. With Gemini Pro’s canvas feature, paste your blog text and request an HTML-only interactive element idea. After fine-tuning its design, embed the resulting code snippet to boost session duration and click engagement, both of which are strong positive signals that search engines monitor.

Strategy 14: Delete Old Blog Posts with No Traffic

Perform a biannual audit to pinpoint posts with zero or minimal traffic after six to twelve months. Deleting these underperformers streamlines your site structure and focuses crawl budget on pages that deliver results. When removing content, let URLs return legitimate 404 errors rather than redirecting to your homepage—search engines understand and respect thoughtful content pruning.

By combining targeted indexing, creative content repurposing, rich multimedia, and rigorous on-site optimization, you can unlock exponential growth in your blog’s SEO performance and traffic.

Pick one strategy from each section and implement it this week to start boosting your blog’s visibility and results.