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Avoiding Failure: Lessons from Alex Hormozi

01 Jul 2025
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I had a conversation with a good friend of mine about basically this business endeavor that he had done and over a long period of time it ended up not working out.0:00
The big theme of this though is that no one cares, just win.0:20
Fault's funny. Because it just doesn't matter.1:00
You have to be humble enough to listen, to ask.2:00
You will fail. Period. The only thing that people remember over the long term is whether you won or not.3:00

Avoiding Failure: Lessons from Alex Hormozi

In the relentless race to success, many feel that the burden of failure rests squarely on their shoulders. But have you ever considered that asking for help could actually fast-track your journey to victory?

The Fear of Failure

From the very start of any business venture, the fear of failure can become a paralyzing force. Rather than reaching out for guidance, many entrepreneurs retreat into isolation, convinced they must navigate every obstacle alone. This tendency often leads to missed opportunities and stagnation. My friend’s fitness business, for instance, faltered not because of lack of effort but because he never leveraged the expertise of mentors or peers. The perfectionist mindset convinced him that any mistake would define his reputation. In reality, it is through overcoming setbacks—by admitting vulnerabilities—that we forge the resilience necessary for long-term success. Avoid letting fear dictate your next move.

Accepting Responsibility

During our conversation, he revealed a surprising reason for his silence: “If I’m going to fail, I’d rather it be entirely on me.” He believed taking full responsibility would shield him from blame and preserve his pride. Yet, the truth is that no one will ask whose fault it was when you win. Our culture rarely celebrates the behind-the-scenes support systems that drive success. As Alex often reminds us:

"No one cares, just win."

Until you achieve the end result, effort is invisible. Fixating on fault simply distracts from the one thing that truly matters: the outcome.

Embracing Help

Acknowledging that you can’t do it all is a critical turning point in any professional journey. My friend’s breakthrough came when he admitted, “I have to stop hiding. I need better systems, more leverage, and people who can elevate my work.” Surrounding yourself with knowledgeable mentors, joining peer masterminds, or hiring skilled coaches can accelerate your progress. In one striking example, Alex joined a gym-owner group before even opening his first location, effectively jumping 10 years ahead in industry insight. That willingness to ask questions—no matter how basic—propelled his business forward far faster than solitary trial and error.

The Importance of Humility

Humility isn’t weakness; it’s a strategic advantage. Many high achievers struggle to seek help because they fear exposing gaps in their knowledge. Those labeled “the smart one” in school often resist appearing fallible. Yet admitting, “I don’t know,” opens the door to invaluable learning. True humility allows you to extract lessons from every interaction, whether with a seasoned executive or an entry-level teammate. By embracing curiosity over ego, you create a continuous feedback loop that refines your skills. Remember: genuine experts welcome questions—they know that the only way to stay ahead is to remain teachable.

Risk Is Inevitable

Every worthwhile endeavor carries risk. If you’re aiming for growth, you must accept the possibility of setbacks. Want a thriving business? You risk financial loss. Seek deeper relationships? You risk vulnerability. It’s a universal truth: where there is joy, there is suffering; where there is risk, there is reward. Yet many try to have the sunny days without the rain. Avoiding risk ultimately means avoiding life’s richest experiences. As the proverb says, “Nothing ventured, nothing gained.” Embrace risk as a natural companion to progress, and you’ll cultivate the courage to pursue bold goals without regret.

Shifting Your Identity

How you define yourself shapes the choices you make. If your identity anchors to external perceptions—titles, social standing, or achievements—it will crumble under pressure. Instead, root your sense of self in your actions and behaviors. Think of your identity as anti-fragile: it grows stronger when tested by adversity. When challenges arise, ask yourself, “What lesson can I extract from this?” This behavioral identity empowers you to control your response, not the applause of others. By investing in the consistency of your daily habits, you build an unshakable foundation that sustains you through every upswing and downturn.

Cultivating a Growth Mindset

A growth mindset transforms setbacks into stepping stones. Rather than viewing failure as a definitive endpoint, see it as valuable feedback. Ask: “What can I learn?” and “How will this experience shape my next strategy?” This perspective aligns with Alex’s belief that progress is greater than pride. Winners get to rewrite their own history—shaping the narrative around lessons learned, not just victories claimed. By celebrating small wins and reflecting on tough moments as transient, you maintain momentum. Over time, you’ll build a reservoir of resilience and insight, equipping you to tackle increasingly ambitious goals with confidence.

Conclusion

Success often comes down to the simple act of asking for help rather than insisting on going it alone. As you move forward:

Actionable takeaway: Identify one area where you feel uncertain this week and schedule a call or meeting with a mentor to gain clarity and guidance.

Are you ready to embrace vulnerability as a stepping stone to achievement? Shift your mindset, prioritize learning over pride, and let the world witness your victory.