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Behind The Scenes At Legiit: CEO Life Insights with Chris M. Walker

02 Jul 2025
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Reading time: 5 minutes

Jump to Specific Moments

Introduction of Chris M. Walker, CEO of Legiit.0:00
Discussion on business, SEO, freelancing, and marketing.0:07
Overview of daily schedule and tasks.0:35
Importance of commitment in business.3:16
Advice on finding work quickly.4:02
Thoughts on AI's impact on SEO.6:10
First service sold on Legiit.16:41
Conclusion and thanks to viewers.18:35

Behind The Scenes At Legiit: CEO Life Insights with Chris M. Walker

Ever wondered what a day in the life of a CEO really looks like? Join Chris M. Walker as he shares candid, down-to-earth insights into his daily routine, leadership philosophy, and the dynamic world of freelancing and SEO.

A Glimpse into Daily Life

Most people picture CEOs in back-to-back board meetings, but Chris’s reality blends strategic vision with hands-on tasks. He begins each morning by reviewing key metrics on Legiit’s dashboard—tracking user engagement, sales figures, and site health. After a quick workout and a protein-rich breakfast, he checks in with two new team members starting this week. By donning multiple hats—from customer support to personal investment management—he stays connected to every facet of the business. Later, he’ll film YouTube videos, prep for live streams, and even carve out time to hire a designer. Chris’s adaptability helps him navigate surprises, keeping both routine and spontaneity in balance as he steers Legiit’s growth.

Commitment: The Heart of Success

Here’s a truth bomb: commitment outlasts fleeting motivation. Chris admits that some mornings he’d rather skip his live stream, but having publicly committed to daily Q&A sessions pushes him to follow through. This unwavering consistency is what separates those who thrive from those who stall. As he puts it:

“Sometimes we’re not going to feel like doing the things that we commit to do, but the key is to keep doing them anyway.” [verify]

By sticking to his promises—whether it’s showing up for a live audience or replying to user messages—Chris nurtures trust and credibility within his business and the broader freelancing community.

Finding Work Quickly

For freelancers on Legiit, Chris’s advice is simple: identify a real business need, craft a compelling service package, and proactively pitch it. He emphasizes that success is not passive. It requires research into trending demands, optimizing your gig description with clear benefits, and leveraging social proof. For example, if local businesses need SEO audits, create a “Local SEO Health Check” bundle. By tailoring your offering and communicating value effectively, you become indispensable to clients and set your freelance career on a fast track.

Navigating Trends: AI’s Impact on SEO

Artificial Intelligence is reshaping content strategy and SEO. According to Chris, “The biggest effect I’ve seen is that people don’t want to pay for content anymore; they want to push four buttons and get results.” As ChatGPT and other answer engines gain traction, traditional content creation models face disruption. Chris is already tracking clicks from AI-driven platforms—about 50 from ChatGPT alone this week. He believes brand mentions and partnerships will soon replace classic backlinks, as bots pull answers based on brand signals. SEO professionals must pivot, focusing on authoritative relationships and public visibility to stay ahead in this automated landscape.

Continuous Learning and Personal Growth

Leadership extends beyond spreadsheets and strategy. Every evening, Chris dedicates at least sixty minutes to reading books like How to Think Like a Roman Emperor. This practice deepens his understanding of historical leadership, resilience, and decision-making under pressure. By integrating structured learning time into his schedule, he demonstrates to his team that intellectual curiosity is crucial for long-term success. Whether exploring ancient philosophy or the latest marketing research, Chris believes continuous education fuels innovation and sharpens the vision for Legiit’s next chapter.

The Legacy of Legiit: First Sale and Major Milestones

Reflecting on Legiit’s origin, Chris recalls his first sale on February 7, 2018—a simple gig for PR spying that unexpectedly became a revenue driver. He and his development partner invested about $500 in domain and fresh desk setup, then leveraged Chris’s Superstar SEO audience to attract early users. Within a month, Legiit emerged as his top revenue source, surpassing combined earnings from other ventures. This milestone validated the platform’s potential and fueled further investment in talent, technology, and marketing. Today, Legiit boasts 23 team members and hundreds of freelancers who share Chris’s commitment to quality service.

Final Thoughts: A Call to Action

What can you take away from Chris’s CEO journey at Legiit?
Commit to your goals, deliver consistently, and adapt to industry shifts to stand out in SEO and freelancing.

Have you faced challenges in sticking to your commitments or adapting to AI in your field? Share your insights, and don’t miss Chris live at http://chrismwalker.tv for more real-world advice on growing your business and freelancing career.