Unconventional Link Building Tactics You Need to Try
Did you know that many marketers are missing out on powerful link building opportunities simply because they stick to traditional methods? If you’re looking to elevate your SEO game, it’s time to explore some untapped link building tactics that can give you a competitive edge.
The Power of Guest Post Updates
When it comes to guest posting, the usual approach involves pitching new content to website owners. However, this often results in your content being placed on a new URL with little to no authority. Enter the concept of guest post updates—a strategy that allows you to leverage existing content that already has quality backlinks.
“The best way to predict the future is to create it.” – Peter Drucker
How to Implement Guest Post Updates
-
Identify Quality Pages: Use tools like Content Explorer to search for relevant pages that mention your target keywords. For example, searching for "keyword research" can yield pages that have previously ranked well.
-
Filter for Authority: Set filters to find pages with at least 50 referring domains and a Domain Rating of 40 or higher. This ensures you’re targeting authoritative content.
-
Craft Your Pitch: Reach out to the blog owner with a proposal to update their existing content. Highlight the benefits for them, such as improved traffic and rankings.
Here’s a sample pitch you might use:
“Hey [name], Sam here from Ahrefs. I noticed that your team is updating older content, but I saw that you didn’t get around to updating this page on free SEO tools. I believe I could help revamp it and bring back its traffic. Can we work together on this?”
Redirect Link Building: A Hidden Gem
Another innovative tactic is redirect link building, which is similar to broken link building but focuses on 301 redirects. This method allows you to find pages that have backlinks but redirect to irrelevant content.
Steps to Find Redirect Opportunities
-
Use Ahrefs Site Explorer: Enter a competing domain and filter for 301 redirects in the Best By Links report.
-
Analyze the Context: Compare the original and redirected pages. If they cover different topics, you can pitch your content as a more relevant alternative.
-
Reach Out: Contact the sites linking to the original page and suggest they update their links to point to your content instead.
This method is effective because many site owners may not realize their redirects are not contextually relevant, making your outreach more appealing.
The Product Feedback Technique
If you have a product to promote, consider the product feedback technique. This approach involves reaching out to bloggers who have written about similar products but haven’t included yours.
How to Execute This Strategy
-
Identify Relevant Content: Search for blog posts ranking for queries like “best [product name]” where your product is absent.
-
Offer Your Product for Feedback: Contact the authors and offer them a sample of your product in exchange for their feedback. If they like it, ask if they would consider including it in their article.
-
Follow Up: If they respond positively, it’s a natural progression to ask for a mention in their content.
This tactic not only helps you earn links but also provides valuable insights into your product’s market position.
Using Google Ads for Link Bait Pages
Finally, consider using Google Ads to boost visibility for your link bait pages. This strategy is based on the idea that the more exposure a page gets, the more likely it is to earn links.
Steps to Implement This Tactic
-
Identify Link-Worthy Content: Use Ahrefs’ Keywords Explorer to find topics that naturally generate links, such as statistics or case studies.
-
Run Google Ads: Invest in ads to promote your content to the top of search results, increasing its visibility.
-
Monitor Performance: Track how this increased exposure translates into backlinks and organic traffic.
This approach can create a self-sustaining cycle where increased visibility leads to more links, which in turn boosts rankings.
Conclusion: Take Action Today!
These unconventional link building tactics can significantly enhance your SEO strategy. By leveraging guest post updates, redirect opportunities, product feedback, and Google Ads, you can tap into new avenues for building authority and driving traffic.
What will you try first? Share your thoughts in the comments below, and let’s discuss how these strategies can work for you!
For further insights, check out our advanced course on link building and explore more unique opportunities to optimize your SEO efforts.