Transform Your Content with the New GPT Projects Feature

Did you know that the latest updates to GPT have made it the ultimate tool for copywriters and marketers? When harnessed correctly, it outperforms 99% of AI content writers on the market today, like Jasper AI and Copy AI.

“It’s like having a second AI brain.”

Setting Up Your Personalized Copywriter

Setting up your custom GPT projects for copywriting takes just about ten minutes and delivers long-term value. By investing this small amount of time, you’ll equip the AI with clear guidelines that capture your tone, expertise, and website structure. Once these documents are in place, the model can seamlessly generate blog posts, landing pages, and other marketing content that feels like an extension of your own voice. Here are the three key files you’ll need:

1. Tone of Voice Document
2. Experiences Document
3. Website Sitemap

Crafting Your Tone of Voice Document

Every writer has a distinctive voice, and this document defines how you want GPT to communicate. Start by selecting a piece of content—an article, post, or slice of your writing—that reflects your style in about 200 to 500 words. Then:

• Use the Tone of Voice GPT to analyze your chosen piece.
• Copy the generated brand-guideline output into a Google Doc.
• Label this document as tone_of_voice_doc so GPT can reference it accurately.

Designing Your Experiences Document

Generic AI output often lacks the authentic edge that only personal experiences can provide. To avoid that, compile your key wins, insights, and niche-specific lessons into a document. You can jot these down as bullet points or elaborate in short paragraphs. If writing feels slow, try recording your thoughts with Otter AI and transcribing them later. Save the file as experiences_doc, ensuring it’s rich with examples that the AI can draw upon.

Building Your Website Sitemap

Contextual internal linking is a critical SEO tactic, and GPT projects can automate it for you—if you feed them the right data. Extract important URLs from your site using a free tool like Write Sonic, then describe each page’s purpose in a document called website_sitemap_doc. This enables the AI to backlink relevant sections naturally, improving both reader navigation and SEO performance.

Integrating Everything into Your GPT Project

With your three documents ready, it’s time to create a new GPT project. Give it a name such as “Personalized Copywriter,” and upload the tone_of_voice_doc, experiences_doc, and website_sitemap_doc. Next, insert a carefully crafted prompt into the instructions section. This prompt should reference your files directly, guiding GPT on how to weave together your voice, stories, and site links when generating copy. Accurate naming conventions are essential, as the AI relies on them to locate each document during content creation.

Crafting Content with Ease

When you launch a writing session, provide clear objectives: specify the content type (blog post, email, landing page), desired word count, and target audience. GPT will ask clarifying questions—such as which keywords you want to target (“AI for local SEO,” for example) and which personal stories to include. It will then generate a draft that echoes your voice, seamlessly integrates your experiences, and links back to the right URLs from your sitemap.

Evaluating and Refining the Content

The collaborative nature of GPT projects means you can iterate in real time. If a section feels off-brand or too generic, ask the model to revise it. Maybe you want more detail on a specific case study from your experiences document, or you’d like to adjust the tone from professional to conversational. Continue prompting the system until the content aligns perfectly with your brand’s voice, messaging objectives, and SEO goals.

Exporting Your Final Piece

Once you’re happy with the draft, exporting is simple: copy and paste the text into your blog or content management system. Double-check that internal links are correct, headings are formatted properly for SEO, and any calls to action align with your marketing funnel. At this stage, the AI has done the heavy lifting; your role is to polish and publish.

Maximizing Engagement Post-Publishing

Publishing a well-crafted post is just the beginning. To amplify reach and drive traffic:

• Share the post across social media channels, adapting key snippets as teasers.
• Include the new content in your next email newsletter to subscribers.
• Participate in relevant online communities or forums, linking back to your post where it adds value.

These outreach strategies will not only boost initial traffic but also signal to search engines that your content is fresh, social, and authoritative—key factors for improved SEO performance.

Conclusion

Elevate your marketing and SEO workflow by leveraging GPT projects. With just ten minutes of setup to create your core documents, you gain a personalized AI copywriter that understands your tone, showcases your expertise, and enhances internal linking.

• Create and upload your tone_of_voice_doc, experiences_doc, and website_sitemap_doc to a new GPT project today to start generating on-brand, SEO-optimized content instantly.