What It’s Really Like Working With Kate: Insights from a Q&A Session

Many assume Kate is simply Bryan Johnson’s assistant or girlfriend, but she’s the powerful co-founder and CMO at Blueprint, shaping the future of health and well-being.
In this Q&A, Kate shares candid insights on her multifaceted role, the thrill and anxiety of filming a global documentary, and how she’s building confidence in a male-dominated industry.

Kate's Role and Daily Life at Blueprint

Kate serves as Chief Marketing Officer—yet that title barely captures her breadth of responsibilities. One morning she might strategize a global launch for a health campaign; the next minute she’s troubleshooting a critical bug in the user interface. “Who knows? I have no idea what I do every day,” she laughs. From crisis management and stakeholder outreach to creative brainstorms with the design team, Kate plugs holes wherever they appear, ensuring the entire operation runs seamlessly. She leads weekly cross-functional huddles, reviews marketing analytics, and mentors junior colleagues on leadership skills. Her passion lies in building things, solving problems, and collaborating with a team she genuinely enjoys.

Despite a busy schedule, Kate carves out downtime to stay grounded. On a typical Sunday she’ll rally friends for a pickleball match, followed by a long brunch filled with conversation and laughter. Yet work remains a source of joy: she describes her team as “amazing” and values the creative freedom Blueprint provides. Balancing work and rest, she oscillates between “Do I need time to recover?” and “Can I indulge in more work?” Ultimately, this dynamic rhythm fuels her energy and keeps her motivated day after day.

The Documentary Journey

Being the focus of a global documentary brought a year of nonstop filming, capturing every milestone and personal moment. Kate recalls, “Every day I felt like there might be a mic on me,” a constant reminder that private life and work were on public display. The crew would drop in multiple days each week, rolling cameras without retakes or script, leaving Kate and her co-founder uncertain about how raw footage would be edited.

“Filming forced me to let my guard down—I’m not comfortable being on camera, so every scene felt like stepping into a spotlight I didn’t ask for.”

On one hand, the documentary offered priceless memories of family moments and early trials of Blueprint’s health experiments. On the other, it dismantled her carefully maintained privacy, pushing her out of her comfort zone. As the release date neared, emotions mounted: excitement for sharing their story, fear of public scrutiny, and nervous anticipation of potential fame. Having weathered multiple viral moments online before, Kate understands how quickly reality can shift—but nothing compared to the energy surrounding a global documentary drop.

Overcoming Misconceptions and Building Confidence

Despite her leadership role, Kate often faces reductive assumptions: is she Bryan’s assistant, girlfriend, or simply “that girl who hangs around”? Rarely do people assume she’s his co-founder or equal partner. Determined to challenge these biases, she considered printing a shirt reading “Not his assistant” to preempt the awkward moment of correction.

A particularly harsh LinkedIn message from a university-credentialed woman accusing Kate of navigating her role through “other means” highlighted deep-seated stereotypes. Instead of silencing her, this experience fueled her mission to champion women’s visibility in tech and startup leadership. With encouragement from her strong female colleagues, Kate finally shared her own stories on social media—posting a candid Instagram reel after a year of hesitation.

“I’m trying to do it so that people have a moment of ‘oh, that’s what someone looks like in that position.’”

This increased visibility is about more than personal recognition; it’s an invitation for aspiring leaders to see themselves in roles traditionally dominated by men. Every post and public appearance now carries the promise of shifting perceptions and building confidence in the next generation.

Partnership with Bryan: Growth and Inspiration

Kate’s journey alongside Bryan began when she spotted a quote from him at Singularity University and felt an instant connection to his vision of merging AI and human evolution. Over several years, she pinged him on LinkedIn, email, and social platforms—only to be initially rejected twice. Undeterred, she later accepted an assistant role that required a significant pay and title cut, moving from New York’s fashion scene to LA’s tech frontier. That leap marked the beginning of Blueprint.

Their collaboration blossomed into a public “science experiment,” livestreaming internal health data under the “Don’t Die” ethos. Kate’s fashion expertise and Bryan’s technical acumen fused into a brand that consistently defied expectations. She recalls the first viral surge—sparked by a tweet thread amassing tens of millions of views—and how the duo leaned into criticism, producing playful responses to trolls rather than shrinking from scrutiny. Today, Kate handles media requests with poise, often downplaying her official title: “When people ask what I do, I just say I work in marketing,” she admits, preferring to redirect attention to the mission rather than herself.

Observing Bryan’s mindset has been profoundly instructive. He treats every spare second as an opportunity to run “algorithms” about humanity’s future, free from the need for social validation. His ability to anchor himself internally inspires Kate to cultivate her own self-assurance, turning each conversation into a chance to learn and evolve.

Blueprint Lifestyle and Health Insights

Integral to Blueprint’s mission is the personal adoption of its health protocols—and Kate applies these with nuanced flexibility. Unlike Bryan, who eliminates coffee entirely, she enjoys a morning blend of coffee, collagen, and macadamia nut milk as part of her daily drink. Yet she’s equally committed to core practices: nutrient timing, sleep optimization, and consistent movement.

Embracing the Blueprint diet at 100 percent for 30 days proved transformative. Kate confronted her habit of late-night fast food binges and recognized emotional triggers that led to sugar dependence. Over time, what once felt laborious—estimating macros, sticking to a regimented routine, and resisting cravings—became second nature. The same principle applied to flossing and hydration: small, repeated actions that evolve into effortless habits.

“Committing fully to Blueprint forced me to face the aspects of my routine I’d been ignoring—it built a psychological discipline that extends beyond nutrition.”

This disciplined approach redefined her perspective on aging and health. Instead of resigning herself to a narrative of graceful decline, she now actively monitors joint mobility, sleep quality, and metabolic markers. Her transformation has inspired friends and family to adjust their own lifestyles, illustrating how leading by example accelerates collective well-being. As Kate notes, the journey toward robust health is also a pathway to lasting confidence.

Final Thoughts

Kate’s experiences highlight the intersection of leadership, wellness, and personal growth. From tackling misconceptions and thriving under the lens of a global documentary to building robust health habits, she exemplifies resilience and intentionality.

• Take action: Start small with a new health habit today—consistency will build your confidence and transform your life.

In revealing her story, Kate challenges us all: How will you redefine your own potential and health journey?